Connection to the performing artist – the artist as a role model

Alternative music has always been.. Well, an alternative to everything ordinary in music. When growing up, most people are seeking their own identity. They either look for a certain group to belong to or look to present an individual, unique personality that separates them from the crowd. This personality is projected in their look, in … Continue reading Connection to the performing artist – the artist as a role model

Emotional value in music – connection to the performing artist

All performing artists want their audience to love them. It is one of the top reasons why they do it in the first place. Another reason is for being famous, celebrity, or just slightly known among music lovers. But what most of them do not know is that it can't be one directional. A lot … Continue reading Emotional value in music – connection to the performing artist

Unique Idea – a powerful artistic driver

As we've seen on the last few weeks, uniqueness is a key element for artists looking to stand out in the sea of mediocrity that is today's norm. Of course, there are successful artists that are not unique, or in other words, artists that are nothing but a copy of other artists that are unique. … Continue reading Unique Idea – a powerful artistic driver

Unique experience – something interesting to talk about

One of the most connecting elements between artists and their audience is the experience. Let's put it in another way - most people that listen to music do that because they're searching for some kind of experience, which helps them to escape their life routine for a length of a song, album or a show. … Continue reading Unique experience – something interesting to talk about

Unique point of view – isn’t what you think it is…

Listeners that seek emotional connection with music and artists, will often choose those artists that convey some kind of a unique point of view in their lyrics. That might explain why there are already so many songs about love, for example, and still there are new songs about love that somehow happen to be unique … Continue reading Unique point of view – isn’t what you think it is…

Uniqueness – an often overlooked artistic attribute

Have you ever looked at the mirror and asked yourself the question "Are you a unique artist"? Every human been is unique, I know.. My mom has always said that I am special, too. But are you a truly unique artist? I bet that 99 out of 100 DIY indie artists will answer an absolute … Continue reading Uniqueness – an often overlooked artistic attribute

Why DIY indie music doesn’t work (for most musicians) – Part 5

If you have read parts 1-4 of this article, you must have realized that the global state of music is the worst it has ever been in terms of artistic value. I am not saying that ALL music sucks, I just say that true talent, musicianship and unique, emotionally valuable music is becoming rare and … Continue reading Why DIY indie music doesn’t work (for most musicians) – Part 5

Why DIY indie music doesn’t work (for most musicians) – Part 4

Last week I have talked about the DIY music dream that has become the main driver for this industry where artists "control" their art, but are still making less money than the salesman in Guitar Center that sold them their shiny guitar. Did anyone stop for a moment to ask WHY? I know that many … Continue reading Why DIY indie music doesn’t work (for most musicians) – Part 4

Why DIY indie music doesn’t work (for most musicians) – Part 3

To all DIY indie musicians – you've been sold a dream! WAKE UP! It seems that the situation has gone out of proportion. Now, when every one of three people is a musician, every one of ten people has a song on Youtube, and every one of 50 people in the world is now working … Continue reading Why DIY indie music doesn’t work (for most musicians) – Part 3

Why DIY indie music doesn’t work (for most musicians) – Part 2

Last weekend, I have published the first part of this article, in order to raise a discussion about today's DIY indie music trend. Apparently, out of all people who read this, with the vast majority of readers being independent DIY artists/musicians, no one seemed to have an opinion about the situation. There might be two … Continue reading Why DIY indie music doesn’t work (for most musicians) – Part 2