Over the last decade, the music industry (formerly known as the record industry), has gone through a huge and undeniable change. The major labels that used to dominate the music sales have started to lose sales due to a dramatic breakthrough in digital technology.
On the listener’s side, it became much easier to acquire new music and share it for free (let’s put legal issues aside for a moment) – bypassing the need to buy CD’s or even transferring to cassette or duplicating a CD from a friend.
On the musician’s side, it became much easier to create new music and distribute it to the world. What once involved hiring expensive studios and professional audio engineers, could be then achieved at home, with minimal investment and good learning skills.
“The new music industry model”, it was called. Soon enough, stories from around the world about an artist that sold 5,000 CD’s at shows, or about a band that landed a major recording deal by having a huge hit with thousands of plays in Myspace (remember when was the last time you logged in to this site?). Wonderful musical collaborations were thriving throughout the world, and it seemed that the music industry is finally dominated by artists themselves, not by the labels!
Furthermore, it was much easier for listeners to find new artists, and for artists to find their audience. A dream comes true for all “up and coming” artists out there. The major music scenes in the world started exploding with huge amounts of new and exciting music, with huge audiences waiting in line to hear the new artists of the day.
Musicians and bands that until then thought all they need in life is getting signed by a label, started realizing they do not need to be a major label artist to make a living with their music. They became business savvy, starting their own labels, their own publishing companies, becoming their own producers and their own engineers. They no longer had to deal with industry professionals criticizing, or worse, messing with their precious art and altering it in order to fit the needs of the market.
It seemed that the music industry was going in the right direction.
Is that so?
Please share your insights and comment below:
Are you a DIY indie artist?
According to today’s music industry, how do you define your musical goals? Getting signed by a label? Selling CD’s at shows? Getting radio play? Performing 4 times a week?
Are you having success with your music? How and to what degree?
Are you happy with your achievements so far?
What is the biggest obstacle standing between you and the success you want?
Are you amazing at what you do? I would love to hear from you! Please send me music to firstname.lastname@example.org